www or not to www? That is the Question.

Most people understand “www” in a web address, means World Wide Web, but is the “www” really necessary?

Many domain names used for the World Wide Web begin with www because of the long-standing practice of naming Internet hosts (servers) according to the services they provide. The hostname for a web server is often www, in the same way that it may be ftp for an FTP server, and news or nntp for a USENET news server. – Wikipedia

Sapphire Solutions owns the domain sapphiresolutionsltd.com and if we named the internet hosts according to the services they provided, we would have:

  • A Web Site at www.sapphiresolutionsltd.com
  • A FTP site at ftp.sapphiresolutionsltd.com
  • A NEWS site at nntp.sapphiresolutionsltd.com

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SEO Alert: Keyword Meta Tag not being used!

There must be a lot of people who are falling for these emails promising better search results. There has to be, doesn’t there? I mean, why else would the ploy continue to circulate if it wasn’t effective?

I can see the draw. Someone sends an email, out of the blue, promising better search results, but its all just a big scam (read up on Search Engine Optimization Email Scams).

Try carrying on a conversation with these people. I’ve tried several times. I very simply ask:

How do you plan to get my web site on the front page of search results and what it will cost me?

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Google Search: Original Content given the nod over Webspam

Google is constantly tweaking its search algorithm in an effort to provide relevant results to searchers. However, over the last several weeks, Google Search users have noticed more and more webspam in their search results.

…webspam is junk you see in search results when websites try to cheat their way into higher positions in search results or otherwise violate search engine quality guidelines. – Matt CuttsGoogle Search and Search Engine Spam

Today, Matt Cutts wrote an article titled Algorithm change launched, on his personal blog. He says:

The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content.

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A Web Presence Company: Expect Changes

It has only been two days since our New Year and New Focus article, but we have already gotten a lot done.

I carefully went through each article on the Sapphire Solutions web site, identifying all content, clearly relevant to our new focus. Irrelevant content, was then carefully moved to my personal web site, Bamajr.com.

The most time consuming task of the entire process was maintaining the permalink integrity and insuring the date structure stayed in tact. This mostly applied to the individual articles, but we also wanted to make sure any attached comments were unscathed as well.

While moving the irrelevant content, I also had to make sure I didn’t accidentally delete or move relevant content.

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Sapphire Solutions: New Year and New Focus!

Since the beginning, Sapphire Solutions has been an IT Solutions Company.

Sapphire Solutions has been involved in projects all over North America. These projects were for a pretty exclusive Portfolio of Companies and we are proud to have been able to participate. We are equally proud of the effort given by each team member who helped make these projects successful.

Over the years, Sapphire Solutions offered a wide variety of services, such as Analysis, Diagnostics, Installations, Project Roll-outs, Repair, Support and various Web Services. We felt offering clients such a variety of services would make us a “One Stop, IT Shop.” This didn’t work as well as we had planned.

We planned to build a conservative portfolio of companies who used all our services. We ended up with a long list of companies only wanting one service or another. While we have been able to successfully manage all of these small projects, there really isn’t a cost efficient way to continue to do so.

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