www or not to www? That is the Question.

Posted on 2011/02/18 by bamajr

Most people understand “www” in a web address, means World Wide Web, but is the “www” really necessary?

Many domain names used for the World Wide Web begin with www because of the long-standing practice of naming Internet hosts (servers) according to the services they provide. The hostname for a web server is often www, in the same way that it may be ftp for an FTP server, and news or nntp for a USENET news server. – Wikipedia

Sapphire Solutions owns the domain sapphiresolutionsltd.com and if we named the internet hosts according to the services they provided, we would have:

A Web Site at www.sapphiresolutionsltd.com
A FTP site at ftp.sapphiresolutionsltd.com
A NEWS site at nntp.sapphiresolutionsltd.com

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A Web Presence Company: Expect Changes

Posted on 2011/01/14 by bamajr

It has only been two days since our New Year and New Focus article, but we have already gotten a lot done.

I carefully went through each article on the Sapphire Solutions web site, identifying all content, clearly relevant to our new focus. Irrelevant content, was then carefully moved to my personal web site, Bamajr.com.

The most time consuming task of the entire process was maintaining the permalink integrity and insuring the date structure stayed in tact. This mostly applied to the individual articles, but we also wanted to make sure any attached comments were unscathed as well.

While moving the irrelevant content, I also had to make sure I didn’t accidentally delete or move relevant content.

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Sapphire Solutions: New Year and New Focus!

Posted on 2011/01/12 by bamajr

Since the beginning, Sapphire Solutions has been an IT Solutions Company.

Sapphire Solutions has been involved in projects all over North America. These projects were for a pretty exclusive Portfolio of Companies and we are proud to have been able to participate. We are equally proud of the effort given by each team member who helped make these projects successful.

Over the years, Sapphire Solutions offered a wide variety of services, such as Analysis, Diagnostics, Installations, Project Roll-outs, Repair, Support and various Web Services. We felt offering clients such a variety of services would make us a “One Stop, IT Shop.” This didn’t work as well as we had planned.

We planned to build a conservative portfolio of companies who used all our services. We ended up with a long list of companies only wanting one service or another. While we have been able to successfully manage all of these small projects, there really isn’t a cost efficient way to continue to do so.

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Web Presence: Be S.M.A.R.T.E.R.

Posted on 2010/12/30 by bamajr

Setting S.M.A.R.T.E.R. Goals should also apply to how small businesses improve their Web Presence.

Small businesses simply cannot afford to compete with big business when it comes to marketing. A small business simply cannot afford to outbid bigger businesses on PPC advertising. Big businesses have bigger budgets.

Small businesses have to be S.M.A.R.T.E.R.

Advertisements everywhere offer Search Engine Optimization services. Search Engine Optimization Companies prey on small business owners. These companies persuade small business owners that their Search Engine Optimization services will bring in more revenue. Of course, there is no guaranty.

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Understanding Web Presence

Posted on 2010/12/08 by bamajr

A web site is not enough to build a successful online business. A web site is just a single internet location (I.E. http://bamajr.com/).

It is not enough to be found at http://bamajr.com/. To entice as many people as possible, the specific brand, company, entity or individual, needs to be found in more than one internet location. Meaning, the specific brand, company, entity or individual, needs needs to be on Facebook (http://www.facebook.com/bamajr), Twitter (http://twitter.com/bamajr), LinkedIn (http://www.linkedin.com/in/bamajr) and many, many others. It is also important, each additional internet location have content driving people back to the primary web site.

This is called building Web Presence.

Currently, Wikipedia seems to think Web Presence and a Digital Footprint is the same thing. However, Wikipedia Defines a Digital Footprint as a trail left by an entities interactions in a digital environment; including their usage of TV, mobile phone, internet and world wide web, mobile web and other devices and sensors.

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